Engineering leadership for websites
Swarzy partners with select clients to improve website quality and drive key business metrics. Improve your product, software architecture, and technical processes. Integrate AI and move faster.
We can take your website to the next level.
Meet Cal Freitas
Cal Freitas is the CEO of Swarzy where he offers his services as a website and app consulting expert.
Cal has 18 years of industry experience including 9 years at Amazon. Since 2020, he has done projects for Microsoft, Home Instead, P Value Partners, and startups in full-time, contract, and consulting roles.
Client Stories
Cal Freitas joined the RedBalloon team from December 2022 to February 2023 for a critical project. During the project, he updated the homepage, navigation, search, and other core user experiences. See showcase »
In 2022, Cal Freitas rebuilt Anedot's integrations feature as part of a migration from a Ruby on Rails front-end to React.js with a Rails API. The new UI supported 30+ integrations at launch, and made it much simpler for the product team and engineering team to add new integrations. See showcase »
Swarzy Services
We give guidance to leaders who need website outcomes: clear technical direction, advice on integrating AI into engineering processes, and a roadmap to improve website quality and business results.
- Website Architecture
- A great website requires a strong architectural foundation. Choose platforms and services that let you move fast, get stuff done, and grow with your business.
- Product-Focused Engineering
- High-quality user experiences, information architecture, and content help you acquire new customers, retain them, and drive conversions.
- Technical SEO and AEO
- Optimize your site and its content to increase the ability of humans to find your business through search engines, AI, LLMs, paid ads, and social channels. Once they find your site, give them a fast experience.
- Process Optimizations
- Optimize your software development lifecycle. Enhance your engineering team's ability to get stuff done. Leverage AI and agents to speed up every step of your development process and product delivery.
Looking for deeper technical detail? See the full services page. Talk to us.
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